DIGITIZATION HAS DISRUPTED INDUSTRY AFTER INDUSTRY, FROM PHOTOGRAPHY AND GRAPHIC DESIGN TO COMMUNICATION AND COMPUTATIONAL BIOLOGY. DIGITIZING HAS REVOLUTIONIZED HOW PEOPLE OPERATE, SAVING UNIMAGINABLE TIME AND MONEY WHILE CREATING EXCITING NOVEL OPPORTUNITIES. MAMAY IS DISRUPTING THE FOOD & BEVERAGE DEVELOPMENT AND COMMERCIALIZATION INDUSTRY BY DIGITIZING TASTE, ODOR, AND FEEL. WITH THE COUNTLESS TASTE INTERACTIONS OCCURRING EACH MOMENT, THE APPLICATIONS ARE ENDLESS AND INVALUABLE. WELCOME TO THE FOOD DIGITIZATION REVOLUTION.
The development of each new product in the F&B industry, a market hungry for constant novelty, can take months to years and cost tens of thousands to millions of dollars. Therefore, the holy grail of acceleration in this industry is the development of accurate digital simulations of products. With reliable simulations, manufacturers would save enormous, risky investments in full product development before realizing costly changes are necessary. Using simulation, we could make well-informed decisions at each step of the development process, improving cost efficiency up to four-fold.
That’s why we’ve developed Taste GAGE: the world’s first universal Taste, Odor & Feel simulator for foods and beverages. Using desktop software, the GAGE simulator analyzes the chemical and physical properties of a product’s ingredients at the molecular level, combining that data with their taste and odor attributes. The unit of calculation is a proprietary metric we’ve named val®, a unit we measure along an interval scale. Each product’s unique combination of val® comprises its distinct “Flower of Taste”, enabling comparison and relativity. This first-ever uniform metric for analyzing and communicating the multi-faceted experience of each F&B product will enable a wide range of human and machine-based applications, throughout F&B development and commercialization.
GAGE* - The sensory impact of a set of compounds, based on their mass and concentration.
Val® - Sensation impact unit (as value).
*GAGE - less common spelling of GAUGE.
1a: a measurement (as of linear dimension) according to some standard or system.
A desktop App and API, that quantifies the impact of any sensory sense (val®), based on any combination and concentration of any known compound.
Taste GAGE covers
Taste (such as sweetness, saltiness, etc. - Taste receptors)
Odor (any expressed odor - Smell receptors)
Functional Taste (such as spiciness, cooling, etc. - Trigeminal nerve)
Feel (such as crunchiness, color, sound, temperature, and any other sense related to - Vision, Sound, Touch).
MAMAY releases Taste GAGE content step by step.
There is a need to learn how the system can serve best.
Taste GAGE content release timeline
20-Jun-2023 - Sweetness basics (Plans: How Sweet, Ultimate)
20-Jun-2023 - Sweetness 1.0 (Plans: How Sweet, Ultimate)
12-Sep-2023 - Saltiness 1.0 (Plans: How sweet, Ultimate)
02-Nov-2023 - Orange Juice 1.0 (Delayed from 02-Sep-2023)
04-Nov-2023 - Honey 1.0 (Delayed from 02-Oct-2023)
04-Nov-2023 - Bitterness 1.0
Last update: 01-Sep-2023
Taste GAGE Sweetness Desktop 1.0 (Beta) (SaaS)
Version 1.0 (Beta) was released on June 20th, 2023. Learn more
Taste GAGE Sweetness 1.0 quantifies the impact of taste-sweetness (val®), based on any combination and concentration of more than 70 eligible sweeteners in food and beverage.
Thank you for supporting our vision and our ability to continue developing Taste GAGE for the better.
Taste GAGE Sweetness Case Study
A real example of a sweetening formula developed by an imaginary beverage company (1, 2). Both result in a sweetness of 29 Val®.
The next stage will be to develop a no-sugar application for the same beverage, having the same sweetness. This can be done for natural sweeteners, artificial sweeteners, or a mixture of both (3, 4, 5).
After operating the Val® algorithm to yield any required simulation the chosen ones are tried experimentally and validated by sensory panel.